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Marketers or business owners have heard of the saying “Content is King”? The fact that brands are able to get customers to stop their hands from sliding their mobile screens to read what the brand is trying to offer. Or spend time on our brand’s products and services on behalf of others. That’s why our brand content has to be attractive. and more beneficial to customers Therefore, brands must pay attention to creating effective content.
This is why marketers or business owners should not miss articles on finding ideas, writing content, selling products to customers who want to buy from using Mandala Analytics, a Social Listening Tool that helps meet business needs by using data. Really happened in the online world to find Insight that happened here.
5 reasons why Content is King
1. Content builds confidence in the target audience.
Over 96% of consumers will not immediately believe the ad they see. Therefore, creating quality content can make customers believe what the brand is saying. And according to the report, 76% of marketers are successful in building consumer trust through their content.
2. Content helps brands understand their target audience.
Brands will not be able to know what their target audience wants. If the content does not come out to test and measure what kind of content is consistent with the likes, needs, or attitudes of the target audience.
3. Content gives brands the opportunity to offer something unique.
If the brand does not create content Business value is limited to the product or service. And the people who will know the advantages of the brand will be only the group of customers. Therefore, making content to promote products And service to the target audience is what makes brands able to offer benefits to customers. and offer something better than the competition before the customer can make a purchase.
4. Content creates sustainability for brands.
Brand-generated content will always be on your website or social media. and can be presented to the target group at any time Including can be adapted to meet the needs of customers as well.
5. Content helps to make SEO better.
In 2021, doing SEO is not only about using the right keywords or putting blacklinks on the page only. Brands need to create quality content. It also has credibility to make the brand do SEO successfully.
5 steps: Find content writing ideas with Mandala Analytics
After brands understand more about how good quality content can be useful in any way. In this section, the Mandala Analytics team will raise the function. and an example for marketers And entrepreneurs see how tools can help brands discover ideas. How to create quality content that customers want to buy? By taking it as an example case of making perfume review content.
In the study of the data, the search term was used as “Review+Perfume” and “Review+Perfume” during 1 Nov 2020 – 30 Sep 2021 are inserted into Mandala Analytics tool, after which the system will process the relevant data on the Dashboard page.
1. Find trending content ideas with Cosmos Trends
If a brand doesn’t have an idea to create content yet. Or when you already have some ideas, but update the trend to make content to keep up with trends. In order to get more people interested in your brand’s page by sticking with the trend, the Mandala Analytics team recommends using a function called Cosmos Trends.
How does Cosmos Trends help create content ideas?
Stay up to date with what’s happening in real time on Google Trends, Twitter, Facebook, Instagram and YouTube.
See how people in Thailand now And foreign countries around the world are interested in what? Or what issues are you discussing?
Find out how to use words, emojis, and hashtags that people are interested in in your content.
Examples of using Cosmos Trends in content creation
When brands update the trend on Twitter on Oct. 10, they will find that people are paying attention to #Shopee1010xYoungjae and #Shopee1010xYinwar Ranked 1st and 2nd, respectively. Now, if brands such as perfume brands want to play with the trend, they can use this hashtag to sell promotions during the Shopee10.10 festival to people on Twitter who use this hashtag. our brand
2. Browse content from pages that people are interested in with Top Channels.
In the Top Channels function of various social media channels, brands can click to view the Top Pages with the most people in order. For example, in the example of browsing the Top channel of Facebook, it can be seen that the page that has created perfume reviews content that is the most interested in number 1 is “Sp Saypan”. Brands can scroll through posts from different pages. or click to view the page directly For a look at all the page content guidelines that have happened and try to apply it to the brand’s content again.
An example of the page “Sp Saypan” has opened a group. “Review of the mother, right and good by Sp Saypan” shared
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